Overview
• Appeals to a modern audience of science lovers by discussing multiple examples of chemistry in everyday life
• Addresses compounds that affect everyone in one way or another: poisons, pharmaceuticals, foods, and illicit drugs; thereby evoking a powerful emotional response which increases interest in the topic at hand
• Focuses on edgy types of stories that chemists generally tend to avoid so as not to paint chemistry in a bad light; however, these are the stories that people find interesting
• Provides detailed and sophisticated stories that increase the reader’s fundamental scientific knowledge
• Discusses complex topics in an engaging and accessible manner, providing the “how” and “why” that takes readers deeper into the stories
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