Strategic Communication, Social Media and Democracy (The challenge of the digital naturals)

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.

Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.

This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

This book title, Strategic Communication, Social Media and Democracy (The challenge of the digital naturals), ISBN: 9781138497412, by W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young, published by Taylor & Francis (April 3, 2018) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Strategic Communication, Social Media and Democracy (The challenge of the digital naturals) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Strategic Communication, Social Media and Democracy (The challenge of the digital naturals) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!