Overview
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
This book title, Strategic International Marketing (Strategy Development and Implementation), ISBN: 9781032467733, by Carl Arthur Solberg, Håvard Huse, published by Taylor & Francis (June 3, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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