Strategic Management in the Media (Theory to Practice) by Lucy Küng, 9781529773699

Strategic Management in the Media (Theory to Practice)

Strategic Management in the Media (Theory to Practice) by Lucy Küng, 9781529773699
ISBN: 9781529773699
List Price: $53.00

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Overview

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
 

This book title, Strategic Management in the Media (Theory to Practice), ISBN: 9781529773699, by Lucy Küng, published by SAGE Publications (April 9, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Lucy Küng
Format:
Paperback
Pages:
280
Publisher:
SAGE Publications (April 9, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781529773699
ISBN-10:
1529773695
Weight:
16.05oz
Dimensions:
6" x 9"
File:
Corwin-org_sage_onix30_new_US_20240412-20240418.xml
Folder:
Corwin
List Price:
$53.00
Case Pack:
20
As low as:
$40.28
Publisher Identifier:
P-CORWIN
Discount Code:
E

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