Strategic Marketing (Concepts and Cases) - 9781138593640

ISBN: 9781138593640
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$48.99
SKU:
9781138593640
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Overview

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:

  • examine the role of corporate, business, and marketing strategy in strategic marketing;
  • recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;
  • interpret the various elements of marketing strategy and apply them to a particular real-world situation;
  • apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;
  • apply ethical frameworks to strategic marketing situations.

Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

This book title, Strategic Marketing (Concepts and Cases) - 9781138593640, ISBN: 9781138593640, by Russell Abratt, Michael Bendixen, published by Taylor & Francis (July 4, 2018) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Strategic Marketing (Concepts and Cases) - 9781138593640 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Russell Abratt, Michael Bendixen
Format:
Paperback
Pages:
158
Publisher:
Taylor & Francis (July 4, 2018)
Language:
English
ISBN-13:
9781138593640
Weight:
9oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240322102337098-20240322.xml
Folder:
TAYLORFRANCIS
List Price:
$48.99
Case Pack:
56
As low as:
$44.09
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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