Overview
Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing students that want to take a strategic view of marketing’s core principles.
This book also includes a lucid section on the challenging topic of management control, making it the only core textbook to cover every strategic stage of the marketing planning process so completely.
This book title, Strategic Marketing Management, ISBN: 9781138775206, by Richard M.S. Wilson, Colin Gilligan, Tony Hines, published by Taylor & Francis (December 31, 2050) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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