Strategies for High-Tech Firms (Marketing, Economic, and Legal Issues) by P.M. Rao, Joseph A. Klein, 9780765617989

Strategies for High-Tech Firms (Marketing, Economic, and Legal Issues)

Strategies for High-Tech Firms (Marketing, Economic, and Legal Issues) by P.M. Rao, Joseph A. Klein, 9780765617989
ISBN: 9780765617989
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$77.99
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Minimum Order: 25 copies per title

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Overview

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

This book title, Strategies for High-Tech Firms (Marketing, Economic, and Legal Issues), ISBN: 9780765617989, by P.M. Rao, Joseph A. Klein, published by Taylor & Francis (February 8, 2013) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
P.M. Rao, Joseph A. Klein
Format:
Paperback
Pages:
248
Publisher:
Taylor & Francis (February 8, 2013)
Language:
English
ISBN-13:
9780765617989
Weight:
8oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_240525101652199-20240525.xml
Folder:
TAYLORFRANCIS
List Price:
$77.99
Case Pack:
24
As low as:
$70.19
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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