Strategies for High-Tech Firms (Marketing, Economic, and Legal Issues)

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

This book title, Strategies for High-Tech Firms (Marketing, Economic, and Legal Issues), ISBN: 9780765617989, by P.M. Rao, Joseph A. Klein, published by Taylor & Francis (February 8, 2013) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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