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Subprime Attention Crisis (Advertising and the Time Bomb at the Heart of the Internet)

ISBN: 9780374538651
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Overview

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008.

From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it.

Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future.

FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

This book title, Subprime Attention Crisis (Advertising and the Time Bomb at the Heart of the Internet), ISBN: 9780374538651, by Tim Hwang, published by Farrar, Straus and Giroux (October 13, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Subprime Attention Crisis (Advertising and the Time Bomb at the Heart of the Internet) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Tim Hwang
Format:
Paperback
Pages:
176
Publisher:
Farrar, Straus and Giroux (October 13, 2020)
Language:
English
ISBN-13:
9780374538651
ISBN-10:
0374538654
Case Pack:
44
File:
Macmillan Trade-Macmillan_Print_US_Trade_20230824220558-20230824.xml
Folder:
Macmillan Trade
List Price:
$16.00
As low as:
$8.00
Publisher Identifier:
P-STM
Discount Code:
A
Weight:
4.96oz
Audience:
General/trade
Dimensions:
5" x 7.5" x 0.45"
Series:
FSG Originals x Logic

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