Super Mario (How Nintendo Conquered America)

ISBN: 9781591845638
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Overview

The first princess Mario saved was Nintendo itself.

 

In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.

Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.

Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?

Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

This book title, Super Mario (How Nintendo Conquered America), ISBN: 9781591845638, by Jeff Ryan, published by Penguin Publishing Group (September 25, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Jeff Ryan
Format:
Paperback
Pages:
320
Publisher:
Penguin Publishing Group (September 25, 2012)
Language:
English
ISBN-13:
9781591845638
ISBN-10:
1591845637
Weight:
10.2oz
Dimensions:
5.48" x 8.31" x 0.84"
Case Pack:
52
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20240208T185739_146352329-20240208.xml
Folder:
RandomHouse
As low as:
$10.20
Shipping Origin:
Westminster, MD
List Price:
$20.00
Feed Qty:
50
Publisher Identifier:
P-RH
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States

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