Overview
Publicly known as “Mr. Super Bowl,” Steeg spent almost four decades at the upper-most management levels in professional football, twenty-six of those years as the NFL’s Senior Vice President of Special Events. During that time, he built, molded, guided and grew the Super Bowl from a singular championship football game into a four-day extravaganza and a beloved national holiday.
In Super! Steeg will chronicle the history, growth, evolution and behind-the-scenes making of the Super Bowl over the last fifty years, with never-before-told stories, humorous anecdotes, and poignant moments. For the first time ever, Steeg will take readers behind the NFL’s velvet rope on Super Bowl Sunday, as well as all of the days, months, and years leading up to kickoff, including the meetings, debates, decision making, politics, struggles, cancellations, mistakes, crises, and chaos that go along with being the one man in charge of the world’s biggest game. This book will tell the stories and circumstances that caused the Super Bowl to grow from a singular championship football game into four-day extravaganza and explain how and why it has become the greatest sporting event created in the twentieth century.
With photographs included throughout, Super! Includes, in great detail, the leadership, teamwork, organization, and motivation required to pull off decades of innovative, successful, and groundbreaking Super Bowls while the whole world is watching. It will contain observations and conversations of an impressive Who’s Who of the NFL, Sports, Entertainment, TV, Government and Politics.
So strap in for your all-access, backstage pass to learn all the intricacies from the maestro himself!
This book title, Super! (Untold Stories of the Super Bowl), ISBN: 9781683585046, by Jim Steeg, published by Sports Publishing (September 30, 2025) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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