As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizationsāfrom traditional businesses to tech startupsā direct, real-time access to their most devoted consumers, and itās easy to forget that this access flows both ways. This is the new āfandom-based economyā: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesnāt.
In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Makerās Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fandriven economy.
This book title, Superfandom (How Our Obsessions are Changing What We Buy and Who We Are), ISBN: 9780393249958, by Zoe Fraade-Blanar, Aaron M. Glazer, published by W. W. Norton & Company (March 21, 2017) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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