Superfandom (How Our Obsessions are Changing What We Buy and Who We Are)

ISBN: 9780393249958
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Overview

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizationsā€”from traditional businesses to tech startupsā€” direct, real-time access to their most devoted consumers, and itā€™s easy to forget that this access flows both ways. This is the new ā€œfandom-based economyā€: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesnā€™t. In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Makerā€™s Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fandriven economy.

This book title, Superfandom (How Our Obsessions are Changing What We Buy and Who We Are), ISBN: 9780393249958, by Zoe Fraade-Blanar, Aaron M. Glazer, published by W. W. Norton & Company (March 21, 2017) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Superfandom (How Our Obsessions are Changing What We Buy and Who We Are) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Zoe Fraade-Blanar, Aaron M. Glazer
Format:
Hardcover
Pages:
336
Publisher:
W. W. Norton & Company (March 21, 2017)
Language:
English
Audience:
General/trade
ISBN-13:
9780393249958
ISBN-10:
0393249956
Dimensions:
6.5" x 9.6" x 1.3"
Case Pack:
24
File:
-NortonNorton_030224-20240304-2.xml
As low as:
$12.86
Weight:
17.6oz
List Price:
$27.95
Publisher Identifier:
P-WWN
Discount Code:
B
Country of Origin:
United States

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