Overview
Drawing on the innovative concept of Organizational IQ and a studyof companies in seventeen countries, Survival of the Smartestcharts a course for managers to follow into the twenty firstcentury.
At the heart of the book is the authors' assessment tool of anorganization's future health, which they call Organizational IQ. Itmeasures a company's ability to quickly process information andmake effective decisions. As industry clockspeeds accelerateeverywhere, a high IQ has become a prerequisite for survival. LowIQ companies that the authors studied, on the other hand, havealready vanished.
Case studies form Hewlett-Packard, British Petroleum, SunMicrosystems and Chrysler, among others, illustrate how companiescan improve their Organizational IQ. How did Hewlett-Packard becomethe dominant player in printing? How did British Petroleumtransform itself from a stodgy behemoth into the most agile andcompetitive player in the oil industry? How did Chrysler rise fromthe brink of bankruptcy to become the auto industry's prizedasset?
In these companies, technology by itself only played a secondaryrole: to be successful, the entire organization had to becomesmarter. The authors show how key strategic decisions turned aroundthese companies' Organizational IQ-and with it, their fortunes. Adetailed company case study takes you in slow motion through thedifferent steps you can take to improve the IQ or you ownorganization.
Survival of the Smartest offers a rare blend of a coherentframework, in-depth company case studies, a sound research base,and a detailed, step-by-step implementation example. Based on alandmark study of 164 organizations worldwide, conducted as part ofa partnership between Stanford University, McKinsey & Companyand the University of Augsburg, Organizational IQ is proving to bethe acid test for the success or failure of companies around theworld.
Haim Mendelson, PhD, is the James Irwin Miller Professor ofInformation Systems at the Stanford Business School, leader of theTechnology, Organizations, and Markets area at the StanfordComputer Industry Project, co-director of the Stanford ExecutiveProgram on Strategic Uses of Information Technology, and aconsultant to leading high-tech firms and financialinstitutions.
Johannes Ziegler, PhD, is the cofounder of Synesis ManagementConsulting. Synesis helps senior executives in leading high-techcompanies, including Hewlett-Packard, Cisco, 3Com, and Intuit, tomeasure and improve their Organizational IQs. Before foundingSynesis, Dr. Ziegler was a consultant with McKinsey & Company.
At the heart of the book is the authors' assessment tool of anorganization's future health, which they call Organizational IQ. Itmeasures a company's ability to quickly process information andmake effective decisions. As industry clockspeeds accelerateeverywhere, a high IQ has become a prerequisite for survival. LowIQ companies that the authors studied, on the other hand, havealready vanished.
Case studies form Hewlett-Packard, British Petroleum, SunMicrosystems and Chrysler, among others, illustrate how companiescan improve their Organizational IQ. How did Hewlett-Packard becomethe dominant player in printing? How did British Petroleumtransform itself from a stodgy behemoth into the most agile andcompetitive player in the oil industry? How did Chrysler rise fromthe brink of bankruptcy to become the auto industry's prizedasset?
In these companies, technology by itself only played a secondaryrole: to be successful, the entire organization had to becomesmarter. The authors show how key strategic decisions turned aroundthese companies' Organizational IQ-and with it, their fortunes. Adetailed company case study takes you in slow motion through thedifferent steps you can take to improve the IQ or you ownorganization.
Survival of the Smartest offers a rare blend of a coherentframework, in-depth company case studies, a sound research base,and a detailed, step-by-step implementation example. Based on alandmark study of 164 organizations worldwide, conducted as part ofa partnership between Stanford University, McKinsey & Companyand the University of Augsburg, Organizational IQ is proving to bethe acid test for the success or failure of companies around theworld.
Haim Mendelson, PhD, is the James Irwin Miller Professor ofInformation Systems at the Stanford Business School, leader of theTechnology, Organizations, and Markets area at the StanfordComputer Industry Project, co-director of the Stanford ExecutiveProgram on Strategic Uses of Information Technology, and aconsultant to leading high-tech firms and financialinstitutions.
Johannes Ziegler, PhD, is the cofounder of Synesis ManagementConsulting. Synesis helps senior executives in leading high-techcompanies, including Hewlett-Packard, Cisco, 3Com, and Intuit, tomeasure and improve their Organizational IQs. Before foundingSynesis, Dr. Ziegler was a consultant with McKinsey & Company.
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