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Switch (How to Change Things When Change Is Hard)

ISBN: 9780385528757
List Price: $29.00

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Overview

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

This book title, Switch (How to Change Things When Change Is Hard), ISBN: 9780385528757, by Chip Heath, Dan Heath, published by The Crown Publishing Group (February 16, 2010) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.

Unlike Amazon and other retailers who may also offer Switch (How to Change Things When Change Is Hard) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Chip Heath, Dan Heath
Format:
Hardcover
Pages:
320
Publisher:
The Crown Publishing Group (February 16, 2010)
Language:
English
ISBN-13:
9780385528757
ISBN-10:
0385528752
Weight:
16.2oz
Dimensions:
5.6" x 8.4" x 1.2"
Case Pack:
12
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20230830T231758_144912049-20230830.xml
Folder:
RandomHouse
As low as:
$13.63
Feed Qty:
50
Shipping Origin:
Westminster, MD
List Price:
$29.00
Publisher Identifier:
P-RH
Discount Code:
A

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