Takeaway Food Packaging Now

ISBN: 9781864707069
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$39.95
SKU:
9781864707069
Availability:
649.25
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Product Details

Author:
Yvett Arzate Gomez
Format:
Hardcover
Pages:
240
Publisher:
The Images Publishing Group (December 16, 2016)
Imprint:
The Images Publishing Group
Language:
English
Audience:
General/trade
ISBN-13:
9781864707069
ISBN-10:
1864707062
Weight:
40.8oz
Dimensions:
8.071" x 11.22" x 1"
File:
Eloquence-SimonSchuster_08012025_P8910501_onix30_Complete-20250801.xml
Folder:
Eloquence
List Price:
$39.95
Pub Discount:
65
Case Pack:
16
As low as:
$20.37
Publisher Identifier:
P-SS
Discount Code:
A

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Overview

With every passing year, the strength of takeaway food packaging design becomes stronger, particularly with the increased popularity and ease of ordering food online as well as eating on the go. As a branch of graphic design, the essence of this packaging is to grab the potential customer's attention and identify a brand. Packaging design can make a big difference in the sales of a product, since it not only works to inform the consumer, but also provoke a feeling or reaction, communicate emotion, and even respond to any given desire. Good packaging is attractive and can impress people with its creativity and it is a way for the customer to express their identity. It offers a fabulous opportunity for companies to communicate with consumers and it is a powerful marketing tool that can make brands instantly recognizable around the world.

This comprehensive full-color guide explores current global trends in takeaway food packaging design driven by a broad range of high calibre designers, including big global players and fast-food giants, and boutique brands. This book provides useful detail on a wide assortment of materials used, recyclability and sustainability, and functionality; all essential components in regard to overall customer appeal. No other advertising medium is as close to the consumer as takeaway food packaging is - it is literally in their hands.

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