Technology at the Margins (How IT Meets the Needs of Emerging Markets)

Remain competitive by offering more accessible, affordable, andrelevant information technologies that meet mass-market needs

Technology at the Margins demonstrates that by making ITmore accessible, affordable, and relevant, new mass marketscan be opened. Based on solid insights generated in keyareas of health, education, finance and the environment, the bookoffers practical recommendations and insights from world leaders,innovators, practitioners and new users of emergenttechnologies.

• Offers recommendations on how companies can ensure their owncompetitiveness by offering more accessible, affordable, andrelevant information technologies to support mass market needs
• Suggests practical recommendations and insights from worldleaders, innovators, practitioners and new users of emergenttechnologies
• Challenges businesses to rethink their uses of existingtechnologies

Technology at the Margins will be of interest to decisionmakers in the private, public and nonprofit sectors who areinterested in opportunities offered by IT in meeting the needs ofthose at the base of the worlds economic pyramid.

This book title, Technology at the Margins (How IT Meets the Needs of Emerging Markets), ISBN: 9780470639979, by Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah, M. Yunus, published by Wiley (December 7, 2010) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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