The 32 Principles (Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life)

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat.

Jiu-jitsu is more than a martial art; it is a lifestyle that promotes health, confidence, self-determination, and balance. Famed jiu-jitsu instructor Rener Gracie, who has coached more than 350,000 students in 196 countries, presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives, including:
• The Pyramid Principle: the importance of investing in a strong foundation 
• The Acceptance Principle: recognizing when it’s better to yield than to resist 
• The Pivot Principle: the value of changing your perspective to increase your effectiveness 
• The Redirection Principle: using unfavorable circumstances to create favorable outcomes

Intended for both longtime fans and practitioners of jiu-jitsu as well as those completely unfamiliar with martial arts, The 32 Principles—and 32 companion videos on each principle’s physical application for self-defense from Rener himself—will help you take control of your personal and professional pursuits, supercharge your entrepreneurial spirit, and balance your relationships at work and at home.

Along with multi-award–winning author Paul Volponi, this book features contributions from more than 40 champion athletes, topflight coaches, and others who have benefited from the everyday life applications of these timeless jiu-jitsu principles.

This book title, The 32 Principles (Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life), ISBN: 9781637743669, by Rener Gracie, Paul Volponi, Jocko Willink, published by BenBella Books (August 22, 2023) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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