Overview
Advertising research organizations have been trying for years to measure the effectiveness of advertising.
The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.
This book title, The Advertised Mind (Groundbreaking Insights into How Our Brains Respond to Advertising), ISBN: 9780749450243, by Erik Du Plessis, published by Kogan Page,Kogan Page (July 29, 2008) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The Advertised Mind (Groundbreaking Insights into How Our Brains Respond to Advertising) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Advertised Mind (Groundbreaking Insights into How Our Brains Respond to Advertising) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!