Overview
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
This book title, The Advertising Agency (RLE Marketing) (Procedure and Practice), ISBN: 9781138997653, by Floyd Y. Keeler, Albert E. Haase, published by Taylor & Francis (December 21, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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