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The Age of Influence (The Power of Influencers to Elevate Your Brand)

ISBN: 9781400216369
List Price: $19.99

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SKU:
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Overview

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.

Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

  • Identify, approach, and engage the right influencers for their brand or product.
  • Determine what resources to put behind influencer campaigns.
  • Manage the business side of influencer marketing, including tools that will help measure ROI.
  • Develop their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.

This book title, The Age of Influence (The Power of Influencers to Elevate Your Brand), ISBN: 9781400216369, by Neal Schaffer, published by HarperCollins Leadership (March 17, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The Age of Influence (The Power of Influencers to Elevate Your Brand) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Neal Schaffer
Format:
Paperback
Pages:
288
Publisher:
HarperCollins Leadership (March 17, 2020)
Language:
English
ISBN-13:
9781400216369
ISBN-10:
1400216362
Case Pack:
36
File:
HarperChristian-Nelson1125-20231125.xml
Folder:
HarperChristian
List Price:
$19.99
As low as:
$10.00
Publisher Identifier:
P-TNELSON
Discount Code:
A
Page Edges:
Non-Gilded
Words of Christ:
Black Letter
Weight:
8oz
Dimensions:
5.5" x 8.4" x 0.72"
Audience:
General/trade

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