Overview
The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
- Provides a 'second generation' approach to CSR that will breathe new life into the movement
- Can increase the effectiveness of CSR as a strategy to create positive change in society through business
- Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these
This book title, The Age of Responsibility (CSR 2.0 and the New DNA of Business), ISBN: 9780470688571, by Wayne Visser, Jeffrey Hollender, published by Wiley (March 21, 2011) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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