Digital brand expert Ian Cocoran explains the traditional theories of branding and explores the ways in which they can be applied to web sites, no matter what the given industry or field. The unique needs of nonprofit organizations are discussed, and numerous real-life illustrations of good and bad online branding efforts are provided. Chapters traffic flow, and maximizing site functionality. Anyone looking to use the Internet’s potential to maximize the strength of his brand must have this book.
This book title, The Art of Digital Branding - 9781581158762, ISBN: 9781581158762, by Ian Cocoran, published by Allworth (November 15, 2011) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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