Overview
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams.
In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets.
Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.
This book title, The Art of Successful Brand Collaborations (Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More) - 9781138499614, ISBN: 9781138499614, by Géraldine Michel, Reine Willing, published by Taylor & Francis (March 11, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The Art of Successful Brand Collaborations (Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More) - 9781138499614 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Art of Successful Brand Collaborations (Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More) - 9781138499614 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!