Overview
Despite the freedom that striking out on your own promises, most of the accepted wisdom on how to build a small business advocates a one- size-fits-all approach. So-called experts-and sometimes just well-meaning friends-urge business owners to grow fast, be more profitable, and imitate other successful start-ups. And while these tips may work for some, they fail to consider the astounding variety of values and motivations that individuals have for starting a business. Too often, owners sacrifice their personal satisfaction in order to conform to unnecessary (and often unworkable) standards.
Adelaide Lancaster and Amy Abrams have seen this problem for years when working with women entrepreneurs like themselves. They set out to explore how successful female business owners have grown their enterprises in a way that sustains their own personal goals and needs, not someone else's standards.
Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. For instance:
- Figure out what's in it for you: Clarify why you started your business and what you want to get out of it over the long haul.
- Find a role that suits your strengths: Identify where you add the most value and can have the most impact.
- Embrace experimentation: Trying new things gives you the opportunity to see what works and what doesn't and opens up unseen possibilities.
This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.
This book title, The Big Enough Company (How Women Can Build Great Businesses and Happier Lives), ISBN: 9781591845607, by Adelaide Lancaster, Amy Abrams, published by Penguin Publishing Group (September 25, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The Big Enough Company (How Women Can Build Great Businesses and Happier Lives) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Big Enough Company (How Women Can Build Great Businesses and Happier Lives) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!