Overview
Visionary strategies from a former NFL star to infuse your company's culture with purpose and direction
In The Champion's Creed, NFL star and Chief Culture Officer Ben Utecht unveils the blueprint for forging unbeatable teams in any arena. Central to Utecht's methodology is the creation of a “Culture Creed”—a dynamic manifesto that transcends typical mission statements. This powerful tool becomes the compass guiding every decision, action, and interaction within an organization. Readers will learn how to craft and implement their own Culture Creed, infusing their company's Culture with purpose and direction. Drawing from his unique journey from Super Bowl victor to leading corporate strategist, Utecht melds gridiron wisdom with executive acumen, presenting a transformative approach to culture, leadership, and team building that promises to show readers how to:
- Synchronize fundamental beliefs with business objectives
- Nurture an atmosphere that naturally boosts productivity
- Master the “Four L's” of exemplary guidance: Listening, Learning, Language, and Love
- Develop a potent “Ethos Declaration” to steer every facet of operations
Whether you're helming a startup or steering a Fortune 500 behemoth, The Champion's Creed not only provides an essential resource for visionaries aiming to leave an indelible mark on their industry but alsogives us the secrets to building a legacy of success, inspiring peak performance, and creating an organizational culture that standsthe test of time.
This book title, The Champion's Creed (Transform Your Culture Through the Power of Belief), ISBN: 9781394331239, by Ben Utecht, Tony Dungy, published by Wiley (May 6, 2025) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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