The Characters of Creativity (Activate creativity by understanding your colleagues)

Everybody can be creative. But how do you get people to release their innate creativity? The Characters of Creativity has all the answers. This book helps organisations and individuals to understand and support the creative process in the workplace. It is a practical guide designed to help managers and leaders understand how to effectively support and manage creative colleagues in a commercial organisation.

The book presents caricatures or archetypes of different types of creatives (Picky, Molotov, Solo, Artiste, Fibber, and Playful, to name a few), which help readers to identify and understand the different approaches and needs of creative individuals in the workplace.

For instance, Solo doesn't like teams.
Artiste hates having work evaluated.
Molotov is convinced it's always management's fault.
Picky loves having just one final pick at a non-existent problem.
Fibber assures you the work will be finished by Friday.
Playful turns everything into a game.
Wobbly's insecurities tempt you to become an amateur psychotherapist.

Whether you're a manager of creatives, a colleague of creatives, or simply creative yourself, chances are you recognise some of your colleagues or team members in this. If so, The Characters of Creativity is your go-to guide. The book offers specific strategies and techniques for releasing creativity.

* A practical guide to the complex world of creativity.

* Turn strategy into creativity and find out what management tools work for creatives.

* Learn how to create a professional environment that stimulates creativity and innovation.

* Grow the fertile ecology in which creativity flourishes.

While major retailers like Amazon may carry The Characters of Creativity (Activate creativity by understanding your colleagues), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.

Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of The Characters of Creativity (Activate creativity by understanding your colleagues).