The Clarity Principle (How Great Leaders Make the Most Important Decision in Business (and What Happens When They Don't))

Turf wars, low morale, bad politics, and misguided strategies:these are issues that claim much of a leader’s time. But thisparade of dysfunctions and messy “people” problemsactually points to an organization confused about its corebusiness, torn between competing ideas about what it is and wantsto be—an organization facing an identity crisis.

Strategy and leadership expert Chatham Sullivan argues that whenthe purpose of a business becomes confused, it is theleaders’ responsibility to restore clarity, especially in theface of tough strategic choices that have political, personal, andcultural consequences for the organization. Sullivan shows leadershow to take the decisive stand that clarifies theirorganization’s core purpose.

Featuring compelling stories of leaders who have succumbed toand successfully resolved their organizations’ identitycrises, The Clarity Principle bridges the gap betweenleadership and strategy and demonstrates the tremendous gains to beachieved by leaders willing to make tough choices.

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