Overview
THE CONSULTANT'S GUIDE TO PROPOSAL WRITING
Third Edition
When clients make the decision to hire you, they are putting morethan money on the line. They are also putting their company'sfuture and its reputation in your hands. That's why your successdepends on your ability to gain prospective clients' completeconfidence, not only in the solutions you offer, but in you -yourcapabilities and character.
In this latest edition of his bestselling guide, Herman Holtz-the"Consultant's Consultant"-shows that the most effective means ofdoing this is with a strategic, well-written proposal. But that'sonly part of the picture. He also shows you why and how a winningproposal, when correctly used, is an indispensable tool for forginglasting relationships with clients and increasing income.
The first book devoted exclusively to this critical consultingskill, The Consultant's Guide to Proposal Writing takes you throughall of the steps involved in researching, planning, designing,writing, and presenting winning proposals. Drawing upon nearlythree decades of experience as a successful consultant to bothgovernment and Fortune 500 companies, Herman Holtz shareseverything he knows about what clients really want to see in aproposal and how to give it to them. He also provides valuable tipson effective language and design, what information to include andwhat to leave out, how not to undersell or oversell yourself, andhow to generate interest in additional and future services.
This Third Edition has been thoroughly updated to cover all of theimportant technological advances that have occurred since the lastedition, as well as important new trends in the consulting marketsthemselves. You'll find a new chapter on how to market yourself incyberspace via Web sites, e-mail, and other online resources, plusa new section on the latest in desktop publishing technology andhow to make the most of it. This edition also features guidance forthe growing numbers of consultants specializing in proposalwriting, and for professional writers who would like to addproposal writing to the services they offer clients.
The Consultant's Guide to Proposal Writing, Third Edition gives youeverything you need to know to simplify one of the most difficultconsulting jobs-winning clients.
From America's foremost expert on consulting, a complete guide todeveloping winning proposals
A winning proposal is more than just a statement of proposedconsulting services. An effective, well-crafted proposal is avaluable marketing tool that can:
* Win new clients
* Generate new business from established ones
* As much as double your income!
In this updated Third Edition of America's #1 consultant's guide toproposal writing, Herman Holtz -the "Consultant's Consultant"-tells you everything you need to know to research, design, write,present, and get the most out of winning proposals. He tells youwhat clients are really looking for in proposals and how to give itto them. And he shows you how to:
* Get the most out of the latest desktop publishingtechnology
* Market yourself via the Web, e-mail, and other onlinevehicles
* Find and tap key online research sources
* Discover the keys to creativity
* Avoid common errors in proposals
* Safeguard your proposal against piracy
* Solve the problem of page-limited proposals
* Develop cost, technical, presentation, and competitorstrategies
* Sell to the government
* Make the bid vs. no-bid analysis and decision
Third Edition
When clients make the decision to hire you, they are putting morethan money on the line. They are also putting their company'sfuture and its reputation in your hands. That's why your successdepends on your ability to gain prospective clients' completeconfidence, not only in the solutions you offer, but in you -yourcapabilities and character.
In this latest edition of his bestselling guide, Herman Holtz-the"Consultant's Consultant"-shows that the most effective means ofdoing this is with a strategic, well-written proposal. But that'sonly part of the picture. He also shows you why and how a winningproposal, when correctly used, is an indispensable tool for forginglasting relationships with clients and increasing income.
The first book devoted exclusively to this critical consultingskill, The Consultant's Guide to Proposal Writing takes you throughall of the steps involved in researching, planning, designing,writing, and presenting winning proposals. Drawing upon nearlythree decades of experience as a successful consultant to bothgovernment and Fortune 500 companies, Herman Holtz shareseverything he knows about what clients really want to see in aproposal and how to give it to them. He also provides valuable tipson effective language and design, what information to include andwhat to leave out, how not to undersell or oversell yourself, andhow to generate interest in additional and future services.
This Third Edition has been thoroughly updated to cover all of theimportant technological advances that have occurred since the lastedition, as well as important new trends in the consulting marketsthemselves. You'll find a new chapter on how to market yourself incyberspace via Web sites, e-mail, and other online resources, plusa new section on the latest in desktop publishing technology andhow to make the most of it. This edition also features guidance forthe growing numbers of consultants specializing in proposalwriting, and for professional writers who would like to addproposal writing to the services they offer clients.
The Consultant's Guide to Proposal Writing, Third Edition gives youeverything you need to know to simplify one of the most difficultconsulting jobs-winning clients.
From America's foremost expert on consulting, a complete guide todeveloping winning proposals
A winning proposal is more than just a statement of proposedconsulting services. An effective, well-crafted proposal is avaluable marketing tool that can:
* Win new clients
* Generate new business from established ones
* As much as double your income!
In this updated Third Edition of America's #1 consultant's guide toproposal writing, Herman Holtz -the "Consultant's Consultant"-tells you everything you need to know to research, design, write,present, and get the most out of winning proposals. He tells youwhat clients are really looking for in proposals and how to give itto them. And he shows you how to:
* Get the most out of the latest desktop publishingtechnology
* Market yourself via the Web, e-mail, and other onlinevehicles
* Find and tap key online research sources
* Discover the keys to creativity
* Avoid common errors in proposals
* Safeguard your proposal against piracy
* Solve the problem of page-limited proposals
* Develop cost, technical, presentation, and competitorstrategies
* Sell to the government
* Make the bid vs. no-bid analysis and decision
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