The Content Marketing Handbook (How to Double the Results of Your Marketing Campaigns) by Robert W. Bly, 9781599186603

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The Content Marketing Handbook (How to Double the Results of Your Marketing Campaigns)

The Content Marketing Handbook (How to Double the Results of Your Marketing Campaigns) by Robert W. Bly, 9781599186603

SAVE $40 off $800+

All Business & Economics Books with
Coupon Code:

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ISBN: 9781599186603
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$21.99
SKU:
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Overview

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:
  • Create A-level content that gets noticed, gets read, and eliminates “content pollution”
  • Overcome the biggest weakness of content marketing
  • Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
  • Use content to build brands, enhance reputations, and stand out from the competition
  • Plan, execute and measure content marketing in a multichannel environment
  • Know when to stop giving away content and start asking for the orders

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    • Product Details

    Author:
    Robert W. Bly
    Format:
    Paperback
    Pages:
    288
    Publisher:
    Entrepreneur Press (February 18, 2020)
    Language:
    English
    ISBN-13:
    9781599186603
    ISBN-10:
    1599186608
    Dimensions:
    6" x 9"
    Case Pack:
    36
    File:
    PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20240112103336-20240120.xml
    Folder:
    PGW
    List Price:
    $21.99
    As low as:
    $11.21
    Publisher Identifier:
    P-PER
    Discount Code:
    A
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Weight:
    14.4oz

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