Overview
The Chicago Cubs tradition is one built on spectacular losing streaks and even more spectacular collapses. Yet despite all the losses and disappointments, an amazing thing happens every summer at the corner of Addison and Sheffield: millions of fans flock to Wrigley Field and millions more fans across the country regularly tune in to watch Cubs games broadcast on television. Exactly why Cubs fans support their squad with such reckless abandon isn’t entirely clear—these people represent a remarkable aberration of human psychology, epitomizing the spirit and experience of dedication to a desperate cause. And the whole time, they’re oddly happy. The Cubs Fan’s Guide to Happiness reveals what makes Cubs fans tick and what keeps them happy. It explains why it’s not over until you’re mathematically eliminated, why winning really isn’t everything, and why it’s perfectly acceptable to blame all your trouble on a scapegoat—which may or may not be an actual goat. The fully revised edition also provides educational sidebars, practical applications, and true words of wisdom from celebrity Cubs fans as well as surviving the planned renovations to the product on the field and Wrigley Field itself.
While major retailers like Amazon may carry The Cubs Fan's Guide to Happiness, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of The Cubs Fan's Guide to Happiness.