Overview
In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success.
This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.
This book title, The Cultural Side of Innovation (Adding Values) - 9781138377486, ISBN: 9781138377486, by Dany Jacobs, published by Taylor & Francis (August 23, 2018) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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