The Cuttlefish Marketer (The Five Essential Traits Of A Modern Marketer)

ISBN: 9781599324401
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$15.99
SKU:
9781599324401
Availability:
279.75
Minimum Purchase:
25 units
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Product Details

Author:
Scott East, Ivan Aguilar
Format:
Hardcover
Pages:
202
Publisher:
Advantage Media Group, Inc. (March 1, 2017)
Language:
English
ISBN-13:
9781599324401
ISBN-10:
1599324407
Dimensions:
6.25" x 9.25" x 0.75"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250226161225-20250227.xml
Folder:
TWO RIVERS
List Price:
$15.99
Case Pack:
33
As low as:
$9.11
Publisher Identifier:
P-PER
Discount Code:
C
Country of Origin:
United States
Pub Discount:
60
Weight:
16oz
Imprint:
Advantage Media Group

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Overview

In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance.
Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice proved that the marketing techniques required in today’s world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean—the cuttlefish—marketers can go on the offensive and thrive.

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