Overview
An Adweek Book
Master the techniques that top companies use to sparkcreativity
In today's business environment, gaining the competitive edgethrough creative and original thinking is a crucial component ofbrand strategy. Creative leader of advertising Tom Monahan offers afresh look at the subject, providing hard and fast methods forfreeing the mind and inspiring active creativity in oneself andothers. His 180-degree Thinking(TM), 100 MPH Method, and othertechniques he employs in his creative consulting practice areeasy-to-use strategies for unleashing new ideas and facilitatingcreative product development, advertising, and marketing plans.This book has the added benefit of Monahan's experience of usingthese methods at A-list client companies.
Master the techniques that top companies use to sparkcreativity
In today's business environment, gaining the competitive edgethrough creative and original thinking is a crucial component ofbrand strategy. Creative leader of advertising Tom Monahan offers afresh look at the subject, providing hard and fast methods forfreeing the mind and inspiring active creativity in oneself andothers. His 180-degree Thinking(TM), 100 MPH Method, and othertechniques he employs in his creative consulting practice areeasy-to-use strategies for unleashing new ideas and facilitatingcreative product development, advertising, and marketing plans.This book has the added benefit of Monahan's experience of usingthese methods at A-list client companies.
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