Overview
We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century weāve been trying to pin the blame somewhereāfat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem thatās killing us is not a nutrient problem. Itās a behavioral problem, and itās caused by the changing flavor of the food we eat.
Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes weāve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As foodāall foodābecomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us.
With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. Weāve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.
This book title, The Dorito Effect (The Surprising New Truth About Food and Flavor), ISBN: 9781476724232, by Mark Schatzker, published by Simon & Schuster (March 15, 2016) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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