Overview
Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
This book title, The Economics of Quality, Grades and Brands (Routledge Revivals), ISBN: 9781138793224, by Peter Bowbrick, published by Taylor & Francis (June 13, 2014) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The Economics of Quality, Grades and Brands (Routledge Revivals) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Economics of Quality, Grades and Brands (Routledge Revivals) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!