Overview
Why does it cost nonprofits on average $20 to raise $100, while itcosts companies only $4?
Simply put: Nonprofits have no leverage. No one has to make adonation. And since most donors have no direct stake in theorganizations they support, they make donations out of the goodnessof their hearts. If donors feel like writing a check, they will. Ifthey don't, they won't.
The End of Fundraising turns fundraising on its head, teachingnonprofits how to stop begging for charity and start sellingimpact.
For the first time, nonprofits have economic power. We live in anew era where consumers, businesses, investors, employees, andservice providers attach real economic value to social outcomes. Anera where yesterday's "feel good" issues—education, theenvironment, health care, the arts, and animal rights—nowhave direct economic consequences and opportunities. Nonprofits nowhave leverage. To use this leverage, nonprofits must learn how to"sell" their impact to a new set of stakeholders.
Using his fifteen years of experience advising the world'sleading nonprofits, foundations, and corporations, Jason Saulreveals the formula for how nonprofits transcend the paradigm ofcharitable fundraising and reach true financial sustainability.Specifically, this groundbreaking book offers nonprofitprofessionals a guide to
- Understand the role of social change in our economy
- Capture and communicate impact in simple, compellingterms
- Identify the new market stakeholders that value nonprofitoutcomes
- Create powerful value propositions to increase leverage
- Improve the success of a nonprofit's pitches to funders
The End of Fundraising includes the tools needed to effectivelyframe, market, and sell a nonprofit organization's impact, andcontains step-by-step guidance for creating dynamic newopportunities with a variety of funders.
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