Overview
From Niche To Rich: How to Make Your Dental Practice into a Multi-Million-Dollar Business
Dr. Jerry Lanier has wanted to write a book about exiting rich for years, and now that he has become a super-successful entrepreneur, he has written it. Dentists whose ideas of retirement have less to do with downsizing and more to do with travel and living the good life with no concerns about money will find everything they need to know about building and exiting from their business wealthy in this thorough, accessible, and informative book.
In 1994, Dr. Lanier, who grew up poor, opened his first Kids Dental Kare office, and by 2017, he had 14 offices, close to 150 employees, 25 associate dentists, and was doing $20 million year in revenue. When he sold that business, he was on the way to living the life of his dreams. He wants to show other dentists how to plan ahead so they can do the same thing.
This strategy-and-tactics field manual shows dental entrepreneurs how to take the proper steps so they can carve out successful enterprises over the long term. It covers the ins and outs of building a thriving dental business, both from macro and micro perspectives, and includes steps to take and pitfalls to avoid. This valuable book will guide the aspiring dental entrepreneur from sole proprietorship to business ownership, and finally, a lucrative exit.
Major topics include:
• Defining the dental market and learning how to take advantage of opportunities in it
• Breaking down the dental niche strategy
• Choosing a location (markets, demographics, and other practical considerations
• Marketing and messaging
• Infrastructure (staffing, processes and procedures, systems)
• Building a team (becoming the boss, hiring dentists, managers, and other key players)
• Growth and expansion and getting ready to exit
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