Overview
The co-founder of EVA shows how to apply it in today's neweconomy
EVA-economic valued added-is a measure of the true financialperformance of a company, and a strategy for creating corporate andshareholder wealth. It is also a method of changing corporatepriorities and behavior throughout a company, right down to the"shop floor." In The EVA Challenge, the authors outline how toimplement EVA-from training employees to answering the mostfrequently encountered implementation problems faced bycompanies.
This detailed "how-to" guide represents the second phase in the"EVA Revolution", showing executives around the world how tocustomize and implement EVA at their companies. Here, EVA convertslearn how to work some "EVA magic" through company-specificinitiatives and case study examples. Coverage includes completelynew materials on "real options", leveraged stock options, and otherconcepts critical to corporations in both new and old economyindustry sectors.
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