Overview
āWill stand as a classic.ā ā Christopher Leonard
"Riveting, shocking, and full of revelations." - Bryan Burrough
From veteran Amazon reporter forĀ The Wall Street Journal, The Everything WarĀ is the first untold, devastating exposĆ© of Amazon's endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary.
In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefellerās empire, however, Bezosās company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its ācustomer obsessionā approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top.Ā Lina Khanās paper would light a fire in Washington, and in a matter of years, she would become the head of the FTC. In 2023, the FTC filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century.
With unparalleled access, and having interviewed hundreds of people ā from Amazon executives to competitors to small businesses who rely on its marketplace to survive ā Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy. It has come to control most of online retail, and uses its own sellersā data to compete with them through Amazonās own private label brands. Millions of companies and governmental agencies use AWS, paying hefty fees for the service. And, the company has purposefully avoided collecting taxes for years, exploited partners, and even copied competitorsāleveraging its power to extract whatever it can, at any cost. It has continued to gain market share in disparate areas, from media to logistics and beyond. Most companies dominate one or two industries; Amazon now leads in several. And all of this was by design.
The Everything WarĀ is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world ā and why this lawsuit opens a window into the most consequential business story of our times.
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This book title, The Everything War (Amazon's Ruthless Quest to Own the World and Remake Corporate Power), ISBN: 9780316269773, by Dana Mattioli, published by Little, Brown and Company (April 23, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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