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The Fashion Business (Theory and Practice in Strategic Fashion Management)

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ISBN: 9780367490553
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$59.99
SKU:
9780367490553
Minimum Purchase:
25 units
Bulk Pricing:
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Minimum Order: 25 copies per title

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Overview

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.

Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.

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Product Details

Author:
Dario Golizia
Format:
Paperback
Pages:
238
Publisher:
Taylor & Francis (July 19, 2021)
Language:
English
ISBN-13:
9780367490553
Weight:
14.125oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_250325052822380-20250325.xml
Folder:
TAYLORFRANCIS
List Price:
$59.99
Case Pack:
10
As low as:
$52.79
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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