The First Mile (A Launch Manual for Getting Great Ideas into the Market)

ISBN: 9781422171769
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Overview

You have a great idea, now what?

That first mile—where an innovation moves from an idea on paper to the market—is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process.

The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies.

In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You’ll learn:

• How to evaluate your idea’s strengths and weaknesses using the “DEFT” process—Document, Evaluate, Focus, and Test
• Fourteen recipes from an “experiment cookbook” to gain confidence in your idea or business
• Why “spinouts,” “wrong turns,” and other challenges commonly trip up innovation—and the practical strategies you can use to avoid them
• Why innovators need to seek chaos in an age of constant change—and other essential leadership skills

Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous—but ultimately promising—terrain.

The first mile can be a scary place, but you don’t have to traverse it alone. This book can help.

This book title, The First Mile (A Launch Manual for Getting Great Ideas into the Market), ISBN: 9781422171769, by Scott D. Anthony, published by Harvard Business Review Press (May 6, 2014) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The First Mile (A Launch Manual for Getting Great Ideas into the Market) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Scott D. Anthony
Format:
Hardcover
Pages:
256
Publisher:
Harvard Business Review Press (May 6, 2014)
Language:
English
ISBN-13:
9781422171769
ISBN-10:
1422171760
Weight:
13.6oz
Dimensions:
5.5" x 8.25"
Case Pack:
40
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20240124171555-20240124.xml
Folder:
TWO RIVERS
As low as:
$15.96
List Price:
$28.00
Publisher Identifier:
P-PER
Discount Code:
C
Audience:
General/trade
Pub Discount:
60

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