The Four (The Hidden DNA of Amazon, Apple, Facebook, and Google)

ISBN: 9780735213654
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Overview

NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

This book title, The Four (The Hidden DNA of Amazon, Apple, Facebook, and Google), ISBN: 9780735213654, by Scott Galloway, published by Penguin Publishing Group (October 3, 2017) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Scott Galloway
Format:
Hardcover
Pages:
320
Publisher:
Penguin Publishing Group (October 3, 2017)
Language:
English
ISBN-13:
9780735213654
ISBN-10:
0735213658
Weight:
17.8oz
Dimensions:
6.2" x 9.3" x 1.1"
Case Pack:
12
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20240208T185739_146352329-20240208.xml
Folder:
RandomHouse
As low as:
$13.34
Shipping Origin:
Westminster, MD
List Price:
$29.00
Feed Qty:
50
Publisher Identifier:
P-RH
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States

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