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The Fundamentals of Business-to-Business Sales & Marketing

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ISBN: 9780071408790
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$43.00
SKU:
9780071408790
Availability:
630
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

While major retailers like Amazon may carry The Fundamentals of Business-to-Business Sales & Marketing, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of The Fundamentals of Business-to-Business Sales & Marketing.

Product Details

Author:
John Coe
Format:
Hardcover
Publisher:
McGraw Hill LLC (September 11, 2003)
Audience:
General/trade
ISBN-13:
9780071408790
ISBN-10:
0071408797
Weight:
17.92oz
Dimensions:
6.2" x 9.1" x 0.4"
Case Pack:
16
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(25_05_27)-20250527.xml
Folder:
McGrawHill
As low as:
$23.65
List Price:
$43.00
Publisher Identifier:
P-MCGRAW
Discount Code:
B
Pages:
208
Pub Discount:
65
Imprint:
McGraw Hill

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