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The Future of Purpose-Driven Branding (Signature Programs that Impact & Inspire Both Business and Society)

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ISBN: 9781631959882
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$17.95
SKU:
9781631959882
Availability:
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Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: 

  • Create a purpose and culture that nurtures social and environmental efforts
  • Create signature programs to carry that message
  • Build strong signature brands in part with five branding “Must Dos”
  • Use the signature brands to advance a business to get their endorsement and access to their resources

The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers. 

While major retailers like Amazon may carry The Future of Purpose-Driven Branding (Signature Programs that Impact & Inspire Both Business and Society), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
David Aaker
Format:
Paperback
Pages:
260
Publisher:
Morgan James Publishing (October 4, 2022)
Language:
English
ISBN-13:
9781631959882
ISBN-10:
1631959883
Dimensions:
6" x 9"
File:
PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20240112103336-20240120.xml
Folder:
PGW
List Price:
$17.95
Case Pack:
25
As low as:
$9.15
Publisher Identifier:
P-PER
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Weight:
13.6oz

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