The Geek Gap (Why Business And Technology Professionals Don't Understand Each Other And Why They Need Each Other to Survive)

Business managers (suits) and technology professionals (geeks) have become warring camps in too many companies. While both groups have no trouble following the lingo of their own specialties, when they have to communicate with each other, neither side fully understands — or wants to understand — the other. And that’s a big problem in an increasingly technology-dependent business environment where success depends on the smooth integration of both business savvy and technological expertise.
Bill Pfleging — a respected computer and Web consultant — and Minda Zetlin — a veteran business writer — explore, in this insightful, witty, and very instructive book, the culture clash that pervades nearly every business-technology interaction. The Geek Gap provides members of both camps a practical guide to working together effectively. Using many real-world examples, the authors vividly illustrate the consequences in time, money, careers, and even lives when these separate cultures fail to communicate.
The authors provide practical solutions for building trust between business and computer professionals. The book is filled with tips aimed at geeks and suits to help each group understand the other, communicate in what amounts to a foreign language, and get what they need to do their jobs effectively. The authors profile companies and individual executives who have successfully bridged the gap by conducting events that bring the two groups together, switching jobs from one area to the other, creating whole new careers as "go-betweens," and much, much more.
This is the first book to directly address issues of communication and understanding between business and technology people. The Geek Gap — in identifying this problem and providing numerous practical and workable solutions — is an indispensable guide for all.

This book title, The Geek Gap (Why Business And Technology Professionals Don't Understand Each Other And Why They Need Each Other to Survive), ISBN: 9781591024156, by Bill Pfleging, Minda Zetlin, published by Prometheus Books (June 1, 2006) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The Geek Gap (Why Business And Technology Professionals Don't Understand Each Other And Why They Need Each Other to Survive) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order The Geek Gap (Why Business And Technology Professionals Don't Understand Each Other And Why They Need Each Other to Survive) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!