Overview
"This book reminds me of Isaac Newton's discovery of gravity-astunningly simple idea that changed the course of history. I'veseen The Great Formula create millionaires with surprising speed.It's an exact recipe to turn a marginal business into a successfulone."
—David Garfinkel, author, Customers on Demand
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"With all the fancy buzzwords used to describe how to achievesuccess, here is a commonsense formula that cuts through thechatter and goes straight to the heart of what really works. Thisis truly a new perspective."
—Joseph Sugarman, Chairman, BluBlocker Corporation
"Save yourself a couple hundred thousand dollars on that degree.Clear out your bookcase. The MBA curriculum for this generation isThe Irresistible Offer and The Great Formula."
—Lou D'Alo, PowerUp! Coaching and Consulting
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