Overview
"A savvy guide to the ideas driving business conversation."-FastCompany
The one book you need in your drive to succeed If you're strivingto make your mark in the business world, you don't have time toread all of the business books that hit the bestseller list- butyou do need the essential information they contain. You need tokeep up with the latest business trends and understand emergingideas and new terminology. You need concise, penetratingexplanations of today's most advanced thinking on businessmanagement and leadership. You need The Guru Guide(TM).
In this easy-to-use primer, two internationally respected businessconsultants provide an executive summary of the most effective andsuccessful management ideas put forth by the leading businessthinkers and doers of our time: Warren Bennis, Stephen Covey, PeterDrucker, Michael Hammer, Peter Senge, Margaret Wheatly, and manymore. They also give you:
* Clear explanations of essential business terms, concepts, andtheories
* Profiles of more than 75 top management figures and theirideas
* Cross-links to issues on which these gurus agree anddisagree
* Insightful commentaries and real- world case studies
* Quick-reference charts, bulleted lists, chapter summaries, andother creative quick-learning tools
To make the most of the powerful ideas that can brighten yourbusiness future, start reading The Guru Guide(TM) today.
"It's tough to keep up with the latest management thinking. Thisbook can help . . . and stimulate you to go to original sources ofthe greatest value."-Joseph B. White, Dean, University of MichiganBusiness School
The one book you need in your drive to succeed If you're strivingto make your mark in the business world, you don't have time toread all of the business books that hit the bestseller list- butyou do need the essential information they contain. You need tokeep up with the latest business trends and understand emergingideas and new terminology. You need concise, penetratingexplanations of today's most advanced thinking on businessmanagement and leadership. You need The Guru Guide(TM).
In this easy-to-use primer, two internationally respected businessconsultants provide an executive summary of the most effective andsuccessful management ideas put forth by the leading businessthinkers and doers of our time: Warren Bennis, Stephen Covey, PeterDrucker, Michael Hammer, Peter Senge, Margaret Wheatly, and manymore. They also give you:
* Clear explanations of essential business terms, concepts, andtheories
* Profiles of more than 75 top management figures and theirideas
* Cross-links to issues on which these gurus agree anddisagree
* Insightful commentaries and real- world case studies
* Quick-reference charts, bulleted lists, chapter summaries, andother creative quick-learning tools
To make the most of the powerful ideas that can brighten yourbusiness future, start reading The Guru Guide(TM) today.
"It's tough to keep up with the latest management thinking. Thisbook can help . . . and stimulate you to go to original sources ofthe greatest value."-Joseph B. White, Dean, University of MichiganBusiness School
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