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The Hook (How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success) by Richard Krevolin, Harry Beckwith, 9781632650122

The Hook (How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success)

The Hook (How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success) by Richard Krevolin, Harry Beckwith, 9781632650122
ISBN: 9781632650122
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$17.99
SKU:
9781632650122
Availability:
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Minimum Order: 25 copies per title

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Product Details

Author:
Richard Krevolin, Harry Beckwith
Format:
Paperback
Pages:
224
Publisher:
Red Wheel Weiser (November 23, 2015)
Language:
English
ISBN-13:
9781632650122
ISBN-10:
1632650126
Dimensions:
6" x 9"
Case Pack:
64
File:
Redwheel-RedWheelWeiser_09302022_P5552710_onix21-20220929.xml
Folder:
Redwheel
List Price:
$17.99
As low as:
$9.89
Publisher Identifier:
P-MISC
Discount Code:
B
Pub Discount:
65

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Overview

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.

The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.

More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to:

  • Create an emotional connection between your organization and its target market, or between a product and consumers.
  • Generate interest, enthusiasm, and support for a person, company, or product.
  • Demonstrate the benefits and potential of any product, service, company, or individual.
  • Create a culture of inclusion for any company or product.
  • Enhance staff commitment to mission and objectives.
  • Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

    While major retailers like Amazon may carry The Hook (How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

    We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.

    Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of The Hook (How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success).


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