Overview
Turn Hospitality Into Your Business’s Superpower
In The Hospitality Advantage, Bruce Craul shows you how genuine hospitality is more than just a “nice to have”—it’s a game-changing business strategy. Drawing on over four decades of experience in the hospitality industry, Craul reveals how treating customers and employees like guests can skyrocket loyalty, improve employee satisfaction, and ultimately drive business growth.
This isn’t about customer service—it’s about creating a culture where people feel truly valued. Whether you lead a small startup or a multi-national brand, you’ll learn how to make every interaction count, from first impressions to long-term relationships. Craul provides real-world examples and proven strategies that anyone can implement, regardless of industry, to build a business that stands out.
You’ll discover how to:
- Build a culture of hospitality that drives customer retention
- Turn your team into passionate brand ambassadors
- Create unforgettable experiences that keep customers coming back
- Measure the ROI of hospitality to prove its impact on your bottom line
If you’re tired of blending in with the competition and ready to make a lasting impression, The Hospitality Advantage shows you exactly how to create a welcoming environment that delivers real results.
While major retailers like Amazon may carry The Hospitality Advantage (Embracing the Competitive Power of Exceptional Hospitality in Every Industry), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of The Hospitality Advantage (Embracing the Competitive Power of Exceptional Hospitality in Every Industry).