Overview
Thereās a science to getting others to buy from youāa secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isnāt really about moving a product or service. Itās about movingĀ people.Ā
Having spent nearly three decades meticulously examining the skillsets required for connecting with othersāthrough the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the worldābestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others.
Whether youāre a seasoned professional or an entrepreneur trying to pitch the next great ideaāor maybe you just want to get better at getting what you wantāThe Human Sales Factor: TheĀ Human-to-HumanĀ Equation for Connecting, Persuading, and Closing the DealĀ is for you. This book is a peek under the hood of Lanceās proven, predictable, scalable process. Itās designed for sales leaders and their teams, yet is still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need.Ā
Connecting and persuading are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.
Despite all the processes, lingo, methodologies, and corporate rhetoric, salesāno matter the industryāhas never truly been B2B or B2C. It always has and always will be doneĀ Human-to-Human.Ā
This book title, The Human Sales Factor (The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal), ISBN: 9781631957055, by Lance Tyson, published by Morgan James Publishing (February 8, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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