Overview
Ā
āThe most important book of the year . . . a lively, engaging masterpiece.āāErik Brynjolfsson, bestselling co-author ofĀ The Second Machine Age
MIT professor Sinan Aral isnāt only one ofĀ theĀ worldās leading experts on social mediaāheās also an entrepreneur and investor, giving him an unparalleled 360-degree view ofĀ theĀ technologyās great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.Ā
Drawing on two decades of his own research and business experience, Aral goes underĀ theĀ hood ofĀ theĀ biggest, most powerful social networks to tackleĀ theĀ critical question of just how much social media actually shapes our choices, for better or worse. Aral shows howĀ theĀ tech behind social media offersĀ the same set of behavior-influencing levers to both Russian hackers and brand marketersāto everyone who hopes to changeĀ the way we think and actāwhich is why its consequences affect everything from elections to business, dating to health. AlongĀ theĀ way, he covers a wide array of topics, including how network effects fuel Twitterās and Facebookās massive growth toĀ the neuroscience of how social media affects our brains,Ā theĀ real consequences of fake news,Ā theĀ power of social ratings, andĀ theĀ impact of social media on our kids.
In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
This book title, The Hype Machine (How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt), ISBN: 9780525574514, by Sinan Aral, published by The Crown Publishing Group (September 15, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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